Our Journey
Empowering women through fashion
Empowering Women
At ALC, we are dedicated to providing women with confident, strong, sensual, and elegant clothing that incorporates modern elements and thoughtful design. Our mission is to support women and help them realize their full potential through collaboration with female-led organizations.Creating Classic Styles
We focus on creating carefully considered classic styles that embody confidence and elegance, catering to the modern woman's lifestyle and fashion needs.Supporting Women's Empowerment
ALC is committed to supporting women's empowerment by partnering with organizations that promote female leadership and provide opportunities for women to thrive and succeed.About ALC
Passionate individuals shaping the future of fashion
The mission of the ALC brand is to provide women with confident, strong, sexy and elegant clothing. Our designs are a blend of classic and contemporary elements, with a focus on high quality fabrication and meticulous design details. Each collection is thoughtfully crafted to ensure that our customers feel best dressed. We believe that great style is not complicated. Our female customers know quality and know how to dress for confidence, so we offer them the perfect combination of classic styles and contemporary designs.
Our Faith
Women are multi-faceted and so is their journey through life. As a brand, our goal is not only to help women look and feel their best, but to support their growth. We work with a range of female-led organisations, including charities, craft collectives and factories, to empower women to reach their full potential.
Li Yiwen （Caly Li） - Founder
Li Yiwen was born on 18 December 1986 in the Year of the Tiger, Sagittarius. She was born in Nanjing, Jiangsu Province, China, a city that is one of the four ancient capitals of China, also known as Jinling. She graduated from Zhejiang University of Science and Technology in 2008, majoring in Fashion Design, and received her Master of Design degree from The Hong Kong Polytechnic University in 2013.
Li Yiwen is kind, quiet, smiling and affectionate. She loves food, shopping, travelling, cycling and golf. With her passion for fashion and unique vision, she founded the ALC brand. As the soul of the brand, Li Yiwen is committed to designing and producing quality apparel that enables women to express their confidence and elegance in all occasions.
Brand slogans
We exist to make women feel confident, strong, sexy and elegant and believe in the inherent style and power of women.
The ALC team is committed to incorporating these values into every piece of apparel to bring our customers the best dressing experience possible.
Our Projects
Inspiring creations that make a difference
Empowerment Campaign
Our empowerment campaign aimed to raise awareness and support for women's empowerment, showcasing the strength and resilience of women through fashion.
Sustainable Fashion Initiative
We initiated a sustainable fashion project to promote eco-friendly practices and raise consciousness about environmental responsibility within the fashion industry.Collaboration with Women's Organizations
Through collaboration with women's organizations, we have contributed to initiatives that empower and uplift women, making a meaningful impact in the community.
